Design Gráfico e Direcção de Fotografia, Setembro 2010
Fiz a direcção de arte e o design gráfico do catálogo da linha Frame, desenhada pelo designer Francisco Cardoso para a Boa Safra. A ideia base era criar imagens que transmitissem a ideia de liberdade, natureza e de pureza, por oposição às casas cheias de tralha... Reduzir o mobiliário e o espaço ao essêncial, à simplicidade aliada aos bons materiais naturais e às necessidades básicas para o nosso bem-estar, como dormir, estar e contemplar, e arrumar o essêncial.
Fotografia a cargo de Patrícia Rego, na Casa do Souto, em Arouca, cedida pela Isabel Vasconcelos e pelo Carlos Aguiar. Foram três dias de Setembro passados num ambiente inesquecível.
Framecatalogue and photography
Description ArtDirection, Graphic Design
Frameline was designed and baptized by designer Francisco Cardoso. I didthe catalogue's art direction and graphic design. The main idea wasto create images expressing freedom and environment's purity. There'sno room to excessively full houses. I wanted to connect furniture tonature and basic needs for people's well-being, like sleeping,contemplating and, of course, tidying... but few things!
Theresult was good, the client was very satisfied and I loved to do thiswork.
Description ArtDirection, Graphic Design
Frameline was designed and baptized by designer Francisco Cardoso. I didthe catalogue's art direction and graphic design. The main idea wasto create images expressing freedom and environment's purity. There'sno room to excessively full houses. I wanted to connect furniture tonature and basic needs for people's well-being, like sleeping,contemplating and, of course, tidying... but few things!
Theresult was good, the client was very satisfied and I loved to do thiswork.
CREDITS
Patrícia Rego took all the photos at Casa do Souto in Arouca,kindly granted by Isabel Vasconcelos and Carlos Aguiar. Three reallynice days.
Product Design: Francisco Cardoso
Art Direction and Graphic Design: Magda Alves Pereira